Seeing Green: Nikon Releases Eco-Friendly Binoculars

Seeing Green: Nikon Releases Eco-Friendly Binoculars

I never really thought of binoculars are being a contributor to environmental degradation, but after reading what Nikon has done to remove certain nasties from the production of their new “Ecobins” binocs, it’s evident that even uncommon goods are in need of some reform.

The Ecobins feature some nice green touches — like lead and arsenic-free Eco-Glass™ lenses and prisms, non-chloride rubber, and biodegradable materials for the case and strap (made without the use of harmful inks or dyes). The packaging is also eco-friendly, being produced from eighty-five percent post-consumer waste and printed on recyclable FiberStone® paper. The usual bells and whistles associated with binoculars are also included. From Gizmag:

Ecobins are waterproof and fogproof, use aspherical eyepiece lenses designed to deliver distortion-free viewing, internal blackening to minimize light loss inside binocular tubes and multi-coated lenses for improved brightness, contrast and true color.

Well played, Nikon. Well played.