Not that there’s anything particularly healthy or worth promoting regarding fast-food chain McDonalds, but we have to give them credit for coming up with a very creative — and green — Billboard advertisement.
To get the point across that their salads are “really fresh”, McDonalds hired ad-maker Leo Burnett to deliver the message. So, he put together a billboad that over time grew lettuce to form the words “Fresh Salads”.
Wouldn’t it be cool if all billboard space was put to good use like this?